As consumers, most people only see the exteriors of companies as expressed by their marketing and branding strategy. While it is ads that catch our attention, it is the products or services they illustrate that actually play a role in our lives. Sometimes, a purchase lives up to our expectations fully; on other occasions, it doesn’t. Additionally, consumers may not grasp the details of the manufacturer’s business practice, and become uncomfortable upon learning less-than-desirable information.
In January of 2012, popular radio program This American Life aired a story that explored the factory conditions of popular electronics group Apple. Mike Daisey, a devotee of Apple, visited the Foxconn facility that produces the majority of the wares, and found a story that compelled audiences. He found that many employees took exceedingly long shifts, some more than 24 hours, and that a number of staff members under 15 years old lied about their age to secure the position. Furthermore, explosions at several factories resulted in four fatalities and 77 injuries. In response to the negative media splash, Apple responded quickly, claiming that the group employs a rigorous auditing process that measures against the supplier code of conduct. Still, the episode and ensuing articles left many Apple users uneasy about the origin of their favorite gadgets and possibly hesitant about their loyalty to the super-brand.
Apple’s dilemma, while pressing, faces many successful manufacturers–and their audiences. In a culture where buying and selling play a large role in life, it grows increasingly important to understand who we support. By learning about their values and objectives, we may form decisions confidently. Poised to educate the interested consumer, Studyindustry.com offers information and analysis of companies and entrepreneurs big and small.
- American Wireless: Products & Services Provider
Providing a wide array of products and services American Wireless is a major player in the prepaid no contract wireless sector. The firm goes for long-lasting relationships with clients and customers instead of just focusing on a deal to deal basis.
American Wireless is headquartered in Arlington, Virginia and takes pride in providing industry-leading products and services to its customers, partners, vendors and retailer needs. As stated by the company it handles more than 950,000 customer transactions annually and is one of the largest end to end service solutions provider in the prepaid no
- Global Commerce & Services: IT Expertise
Global Commerce & Services, LLC, is a Small Business Administration (SBA) Certified Hubzone, Small Disadvantaged Business, and Economically Disadvantaged Woman-Owned Small Business. Headquartered in Harvey, Louisiana the firm likes to point out that it’s not its designations that make the company stand out but the accomplishments, awards, capabilities and commitment to meeting and exceeding the expectation of every information technology project.
The company was founded by Joaneane Smith in 2000. She wanted to leverage the experience and knowledge she gained managing large IT projects for PeopleSoft to provide
- Universal Synaptics: Detection & Isolation Technology
Universal Synaptics Corporation is based in Utah. Its founders spent years in the “frontline” of the testing industry, researching and solving complex diagnostic and maintenance problems. They intensely focused on resolving the long standing Aging/Intermittent/No Fault Found phenomenon. Their research into the primary root causes of these problems and the massive digital testing void that exists with traditional and scanning test equipment, led to the development of the IFD line of all-lines-all-the-time writing/circuit analyzers.
The company is a pioneer of Aging Electronics Science & Understanding covering: Intermittence/No Fault Found (NFF)/Can Not Duplicate (CND); Prognostics/Sustained