As consumers, most people only see the exteriors of companies as expressed by their marketing and branding strategy. While it is ads that catch our attention, it is the products or services they illustrate that actually play a role in our lives. Sometimes, a purchase lives up to our expectations fully; on other occasions, it doesn’t. Additionally, consumers may not grasp the details of the manufacturer’s business practice, and become uncomfortable upon learning less-than-desirable information.
In January of 2012, popular radio program This American Life aired a story that explored the factory conditions of popular electronics group Apple. Mike Daisey, a devotee of Apple, visited the Foxconn facility that produces the majority of the wares, and found a story that compelled audiences. He found that many employees took exceedingly long shifts, some more than 24 hours, and that a number of staff members under 15 years old lied about their age to secure the position. Furthermore, explosions at several factories resulted in four fatalities and 77 injuries. In response to the negative media splash, Apple responded quickly, claiming that the group employs a rigorous auditing process that measures against the supplier code of conduct. Still, the episode and ensuing articles left many Apple users uneasy about the origin of their favorite gadgets and possibly hesitant about their loyalty to the super-brand.
Apple’s dilemma, while pressing, faces many successful manufacturers–and their audiences. In a culture where buying and selling play a large role in life, it grows increasingly important to understand who we support. By learning about their values and objectives, we may form decisions confidently. Poised to educate the interested consumer, Studyindustry.com offers information and analysis of companies and entrepreneurs big and small.
- Bridger: Oil Marketing And Logistics Services
Bridger is based in Carrolton, Texas and provides crude oil marketing and logistics services. The company owns and operates assets throughout the midstream value chain and can provide end-to-end crude oil logistics from the wellhead to end markets throughout North America. Bridger provides flow assurance and crude oil markets to customers for over 400,000 barrels of crude oil per day.
The company’s operation spans 14 states and all major US crude oil production regions and basis, including the Permain, Bakken, Rockies, Niobrara, Mid-Continent, Gulf Coast and Eagle Ford.
Its services include Heartland Consulting: Management & Technology Consulting
Heartland Consulting is headquartered in Arlington, Virginia. It is a certified 8(a), Native American and Veteran Owned Management and Technology consulting firm that specializes in Energy, Healthcare, and Critical Infrastructure. As stated by the company, its team has been successful in the world of Government and commercial contracting due to its leadership experience and decades of military and government service.
The firm’s client base consists of a variety of state governments, federal agencies, electric utilities, and many Fortune 500 private sector clients. As a veteran-owned small business, Heartland Consulting is committed to providing employment
- Alcohol by Volume: Wine Portfolio
Alcohol by Volume is headquartered in Monterey, California. It states it is a wine portfolio company that was founded by individuals who had built careers in the largest, most successful wine companies in the world. Working for a company you don’t own means toeing the company line rather than doing what they felt was right for their relationships, their brands, or health of the business.
The only thing to do things your own way is to found your own company, which is just what Gregory Ahn (President), Jonathan White (Vice President), and Matt (Vice
- Alcohol by Volume: Wine Portfolio