As consumers, most people only see the exteriors of companies as expressed by their marketing and branding strategy. While it is ads that catch our attention, it is the products or services they illustrate that actually play a role in our lives. Sometimes, a purchase lives up to our expectations fully; on other occasions, it doesn’t. Additionally, consumers may not grasp the details of the manufacturer’s business practice, and become uncomfortable upon learning less-than-desirable information.
In January of 2012, popular radio program This American Life aired a story that explored the factory conditions of popular electronics group Apple. Mike Daisey, a devotee of Apple, visited the Foxconn facility that produces the majority of the wares, and found a story that compelled audiences. He found that many employees took exceedingly long shifts, some more than 24 hours, and that a number of staff members under 15 years old lied about their age to secure the position. Furthermore, explosions at several factories resulted in four fatalities and 77 injuries. In response to the negative media splash, Apple responded quickly, claiming that the group employs a rigorous auditing process that measures against the supplier code of conduct. Still, the episode and ensuing articles left many Apple users uneasy about the origin of their favorite gadgets and possibly hesitant about their loyalty to the super-brand.
Apple’s dilemma, while pressing, faces many successful manufacturers–and their audiences. In a culture where buying and selling play a large role in life, it grows increasingly important to understand who we support. By learning about their values and objectives, we may form decisions confidently. Poised to educate the interested consumer, Studyindustry.com offers information and analysis of companies and entrepreneurs big and small.
- DeliverLean: Healthy Meals
DeliverLean is headquartered in Oakland Park, Florida. The company was founded in September 2011 by Scott Harris and Olga Kuzenkov. The company’s vision is to transform the way people view weight-loss, health and diet by delivering an affordable, convenient, nutritious and delicious solution to the health crisis of the nation.
The company is a healthy gourmet meal delivery service that combines the two things everyone wants from a meal — flavor and quality — with the two things most American struggle with when eating any meal —
- VitalWare: Healthcare Solutions
VitalWare was established in 2011 and headquartered in Yakima, Washington. As the company points out it was created to help organizations with the overwhelming task of navigating the many regulatory changes taking place in today’s healthcare environment. Led by President and CEO, Kerry Martin, the VitalWare management team boasts, on average, more than 20 years’ experience in the development of web-based healthcare technologies used in more than 1,000 hospitals today. The company’s experience in coding and revenue cycle product development and their expertise in healthcare compliance and regulations, combined
- Na Ali’i: Hawaiian Influence
Na Ali’i is Hawaiian for “of royalty,” which reflects the company’s view of, and loyalty to their clients. Thus Na Ali’i which is headquartered in Honolulu, Hawaii is proud of its Hawaiian heritage and its influence on the company and people. The company takes great pride in helping their clients maximize results; in creative, thoughtful ways. This creativity and desire for service runs deep in the company’s culture and has proven to be a key factor in their success and their clients’ success.
The company was founded