As consumers, most people only see the exteriors of companies as expressed by their marketing and branding strategy. While it is ads that catch our attention, it is the products or services they illustrate that actually play a role in our lives. Sometimes, a purchase lives up to our expectations fully; on other occasions, it doesn’t. Additionally, consumers may not grasp the details of the manufacturer’s business practice, and become uncomfortable upon learning less-than-desirable information.
In January of 2012, popular radio program This American Life aired a story that explored the factory conditions of popular electronics group Apple. Mike Daisey, a devotee of Apple, visited the Foxconn facility that produces the majority of the wares, and found a story that compelled audiences. He found that many employees took exceedingly long shifts, some more than 24 hours, and that a number of staff members under 15 years old lied about their age to secure the position. Furthermore, explosions at several factories resulted in four fatalities and 77 injuries. In response to the negative media splash, Apple responded quickly, claiming that the group employs a rigorous auditing process that measures against the supplier code of conduct. Still, the episode and ensuing articles left many Apple users uneasy about the origin of their favorite gadgets and possibly hesitant about their loyalty to the super-brand.
Apple’s dilemma, while pressing, faces many successful manufacturers–and their audiences. In a culture where buying and selling play a large role in life, it grows increasingly important to understand who we support. By learning about their values and objectives, we may form decisions confidently. Poised to educate the interested consumer, Studyindustry.com offers information and analysis of companies and entrepreneurs big and small.
- UpSurge Media: Internet Marketing
UpSurge Media is based in New York City and was founded in 2008. The firm aims to creatively and effectively increase a client’s profitability with dynamic solutions. UpSurge Media is proud to point out that it has consistently excelled in the arena of online fixed rate marketing, and as a result, now operates amongst a tight-knit network of advertisers and partners. Its solid background in affiliate marketing, has enabled it to refine its business to be the best in connecting its partners and advertisers with high levels of top-tier website traffic. Its commitment
- Zapproved: E-Discovery Software
Zapproved was founded in 2008 and headquartered in Portland, Oregon. It is a software-as-a-service company. As stated by the company, Legal Hold Pro, the firm’s flagship product, was the first cloud-based litigation hold management software. This product quickly gained acceptance by in-house legal teams and has become the no. 1 litigation hold software. The firm’s growing customer base ranges from some of the world’s largest companies, including many in the Fortune 500 and Global 2000, in financial services, high tech, energy, healthcare/pharma and manufacturing industries.
Today, the e-discovery software of Zapproved provides corporate legal
- MES: Supply Chain Management
Marketing and Engineering Solutions (MES) Inc. is headquartered in Columbus, Ohio. It was founded by Hiten Shah initially as a sales representation business. MES, Inc. today has expanded to become a full-service provider of supply chain management and low cost country sourcing services. The firm currently has offices in Columbus, Ohio; Mumbai, India; Ningbo and Shenzhen, China. MES sources engineered components from India, Australia, China, Taiwan and Malaysia.
From their main office in Columbus, Ohio, MES continually grows its ability to help clients realize the savings and benefits of Global Manufacturing Sourcing. The firm