As consumers, most people only see the exteriors of companies as expressed by their marketing and branding strategy. While it is ads that catch our attention, it is the products or services they illustrate that actually play a role in our lives. Sometimes, a purchase lives up to our expectations fully; on other occasions, it doesn’t. Additionally, consumers may not grasp the details of the manufacturer’s business practice, and become uncomfortable upon learning less-than-desirable information.
In January of 2012, popular radio program This American Life aired a story that explored the factory conditions of popular electronics group Apple. Mike Daisey, a devotee of Apple, visited the Foxconn facility that produces the majority of the wares, and found a story that compelled audiences. He found that many employees took exceedingly long shifts, some more than 24 hours, and that a number of staff members under 15 years old lied about their age to secure the position. Furthermore, explosions at several factories resulted in four fatalities and 77 injuries. In response to the negative media splash, Apple responded quickly, claiming that the group employs a rigorous auditing process that measures against the supplier code of conduct. Still, the episode and ensuing articles left many Apple users uneasy about the origin of their favorite gadgets and possibly hesitant about their loyalty to the super-brand.
Apple’s dilemma, while pressing, faces many successful manufacturers–and their audiences. In a culture where buying and selling play a large role in life, it grows increasingly important to understand who we support. By learning about their values and objectives, we may form decisions confidently. Poised to educate the interested consumer, Studyindustry.com offers information and analysis of companies and entrepreneurs big and small.
- Fuel Medical: Practice Management Services
Fuel Medical is a company based in Camas, Washington. It offers a wide range of practice management and growth services to multi-specialty and single speciality practices such as ENT Physicians, Audiology & Otology, Hospitals & Universities, Allergy & Sinus Clinics and more. They have the knowledge, expertise and industry connections to grow a client’s practice.
Among others, Fuel Medical does Marketing. Marketing is complex, and requires a thorough understanding of the many different channels available. It will also look into Finance as this plays an integral role in the growth of a client’s practice.
- WebPT: Cloud Based PT Management System
WebPT is based in Phoenix, Arizona. The firm has its beginning in 2006 when leading sports physical therapist and clinic director, Heidi Jannenga was looking for ways to improve their clinic’s profitability. She was able to identify dictation and paper documentation management as two of her practice’s biggest costs. Heidi then began searching for a less expensive solution to documentation and asked the help of her then boyfriend (and now husband) Brad Jannenga. Brad is a veteran technologist with deep experience in software development.
What Heidi needed was something that would not only fit
- TTCG: Tax Recovery
Transaction Tax Consulting Group (TTCG) is based in McMinnville, Oregon. The firm offers Tax Recovery Services to clients. As stated by TTCG its Tax Recovery simply involves three steps: 1. TTCG identifies tax overpayments, 2. TTCG retrieves and delivers tax overpayments to its clients, and 3. TTCG then corrects the issues that lead to tax overpayments.
Tax overpayments are not the fault of clients. Most of the time, tax is overpaid due to changes in tax laws or conservative (taxable positions) taken by vendors that sell to a client’s company.
TTCG’s clients receive acknowledgements for