As consumers, most people only see the exteriors of companies as expressed by their marketing and branding strategy. While it is ads that catch our attention, it is the products or services they illustrate that actually play a role in our lives. Sometimes, a purchase lives up to our expectations fully; on other occasions, it doesn’t. Additionally, consumers may not grasp the details of the manufacturer’s business practice, and become uncomfortable upon learning less-than-desirable information.
In January of 2012, popular radio program This American Life aired a story that explored the factory conditions of popular electronics group Apple. Mike Daisey, a devotee of Apple, visited the Foxconn facility that produces the majority of the wares, and found a story that compelled audiences. He found that many employees took exceedingly long shifts, some more than 24 hours, and that a number of staff members under 15 years old lied about their age to secure the position. Furthermore, explosions at several factories resulted in four fatalities and 77 injuries. In response to the negative media splash, Apple responded quickly, claiming that the group employs a rigorous auditing process that measures against the supplier code of conduct. Still, the episode and ensuing articles left many Apple users uneasy about the origin of their favorite gadgets and possibly hesitant about their loyalty to the super-brand.
Apple’s dilemma, while pressing, faces many successful manufacturers–and their audiences. In a culture where buying and selling play a large role in life, it grows increasingly important to understand who we support. By learning about their values and objectives, we may form decisions confidently. Poised to educate the interested consumer, Studyindustry.com offers information and analysis of companies and entrepreneurs big and small.
- Legion Logistics: On Call Logistics Company
To stay on top of the game companies must find ways to better service their customers. Legion Logistics offers it services 24/7 and 365 days a year, coupled with their attentive customer service they have continued to experienced rapid growth since the company was established.
Legion Logistics was founded by Lacy Starling and eventually joined by Anthony Coutsoftides and are the owners of the company. Lacy came from a logistics background as her father was a truck driver. She went into journalism and after experiencing the low pay and prospect in the industry went back to school earned an MBA
- Buy PD: Real Estate Investment
The core business of Buy PD is to provide turnkey, rental real estate to investors around the world. The company focuses on emerging markets hit hard by the recession and are not yet in recovery. Aside from this Buy PD offers other real estate related services that complements its core offering, like private lending, corporation/entity setup, tax liens, trust deeds, and residential, improved building lots.
Buy PD points out that there are two types of strategies in buying homes and properties when investing in real estate. These are
- Market6: Collaborative Analytics
Market6 was founded in 2006 and is based in Deerfield, Illinois. The people behind the firm is a group of senior retail industry experts and technology pioneers with decades of experience developing demand forecasting and analytic solutions for companies like General Mills, Procter & Gamble, IRI, AC Nielsen and Efficient Market Services.
The founders’ vision was to provide retailers and their suppliers with collaborative tools and analytics that truly helped make retailers and suppliers work together smarter and more effective. They knew things could work better. By analyzing collaboration and analytics themselves, the realized