As consumers, most people only see the exteriors of companies as expressed by their marketing and branding strategy. While it is ads that catch our attention, it is the products or services they illustrate that actually play a role in our lives. Sometimes, a purchase lives up to our expectations fully; on other occasions, it doesn’t. Additionally, consumers may not grasp the details of the manufacturer’s business practice, and become uncomfortable upon learning less-than-desirable information.
In January of 2012, popular radio program This American Life aired a story that explored the factory conditions of popular electronics group Apple. Mike Daisey, a devotee of Apple, visited the Foxconn facility that produces the majority of the wares, and found a story that compelled audiences. He found that many employees took exceedingly long shifts, some more than 24 hours, and that a number of staff members under 15 years old lied about their age to secure the position. Furthermore, explosions at several factories resulted in four fatalities and 77 injuries. In response to the negative media splash, Apple responded quickly, claiming that the group employs a rigorous auditing process that measures against the supplier code of conduct. Still, the episode and ensuing articles left many Apple users uneasy about the origin of their favorite gadgets and possibly hesitant about their loyalty to the super-brand.
Apple’s dilemma, while pressing, faces many successful manufacturers–and their audiences. In a culture where buying and selling play a large role in life, it grows increasingly important to understand who we support. By learning about their values and objectives, we may form decisions confidently. Poised to educate the interested consumer, Studyindustry.com offers information and analysis of companies and entrepreneurs big and small.
- Holganix: Environment Friendly Approach
Holganix is a company based in Glen Mill, Pennsylvania. It provides bionutrient, organic lawn care products for distributors, lawn care companies, and related industries. The firm has products for Homeowners, Lawn & Turf Professionals, Golf Course Superintendents, Sports Turf Management, and Agriculture.
The firm provides a natural way to get thick, green, healthy turf and trees while reducing the use of fertilizers by as much as 90 percent. Instead of chemicals, it uses natural microorganisms that turn a small amount of fertilizer into the most efficient turf and tree treatment available. As the firm
- 6 Pack Fitness: Meal Management In A Bag
There are now many people in the health fitness scene and when you get into this you’ll soon realize that you may need a minimum amount gear to make the most of this part of your lifestyle. Some can do with a set of shorts and shirts and a gym bag will others may need more highly specialized gears.
6 Pack Fitness™ is a company that makes fitness gears aimed at a specific aspect of an individual’s fitness regiment which is food. The company was founded with a mission of creating an innovative meal
- Futurewave Systems: Staffing & Professional Services Provider
Futurewave Systems in a staffing and professional services provider that is minority owned and headquartered in Atlanta, Georgia. The company was founded in 2006. Futurewave also has offices in Brazil and the Philippines.
As stated by the company they have consistently outpaced and outperformed the competition in their delivery model in both their staffing and application services through their innovative proprietary tools and customized online systems for workforce solutions. Futurewave boasts of proven and verifiable success in customer relationships. The company isa global network of proven industry professionals demonstrating the fastest fulfillment rate of