As consumers, most people only see the exteriors of companies as expressed by their marketing and branding strategy. While it is ads that catch our attention, it is the products or services they illustrate that actually play a role in our lives. Sometimes, a purchase lives up to our expectations fully; on other occasions, it doesn’t. Additionally, consumers may not grasp the details of the manufacturer’s business practice, and become uncomfortable upon learning less-than-desirable information.
In January of 2012, popular radio program This American Life aired a story that explored the factory conditions of popular electronics group Apple. Mike Daisey, a devotee of Apple, visited the Foxconn facility that produces the majority of the wares, and found a story that compelled audiences. He found that many employees took exceedingly long shifts, some more than 24 hours, and that a number of staff members under 15 years old lied about their age to secure the position. Furthermore, explosions at several factories resulted in four fatalities and 77 injuries. In response to the negative media splash, Apple responded quickly, claiming that the group employs a rigorous auditing process that measures against the supplier code of conduct. Still, the episode and ensuing articles left many Apple users uneasy about the origin of their favorite gadgets and possibly hesitant about their loyalty to the super-brand.
Apple’s dilemma, while pressing, faces many successful manufacturers–and their audiences. In a culture where buying and selling play a large role in life, it grows increasingly important to understand who we support. By learning about their values and objectives, we may form decisions confidently. Poised to educate the interested consumer, Studyindustry.com offers information and analysis of companies and entrepreneurs big and small.
- Swift Capital: Funding For Small & Medium Businesses
Swift Capital was founded in 2007 by Ed Harycki who is the company CEO. Based in Welmington, Delaware the firm was established to solve the long-standing problem of millions of small business owners: getting fast and simple access to working capital. Ed has more than two decades of banking experience domestically and abroad. He is credited with starting the first independent credit card company in the United Kingdom. Ed was also the chief executive of MBNA’s business-lending division, and a leading marketer of business credit products.
- Ampush: In-Feed Advertising
Ampush was founded in 2009 and is headquartered in San Francisco, California. The firm’s mission is to find innovative ways to drive growth for its customers. The company has no outside investors with the founders funding Ampush from the start.
As the company wishes to point out they find the simplest way to reach people and grow revenue with in-feed advertising on Facebook, Twitter, Instagram and Pinterest. Ampush’s fully-managed advertising solutions combine powerful software with human insights and execution to achieve business goals across the entire customer lifecycle.
Now with over 100 employees, Ampush was
- Facility Solutions: Facilities Maintenance And More
Facility Solutions is headquartered in Roebuck, South Carolina. It is a regionally based business providing Integrated Facility Maintenance and Small-Project Management services, offering rapid response and 24/7 availability. The company processes and completes over 5,000 maintenance work orders annually and as they state, saving their customers an average of 15 percent per work order.
The firm’s mission is to ensure that their client’s properties are protected from elements that threaten their integrity. They accomplish this goal in a timely, professional manner that helps to sustain their client’s business.
Facility Solutions currently provides services to