As consumers, most people only see the exteriors of companies as expressed by their marketing and branding strategy. While it is ads that catch our attention, it is the products or services they illustrate that actually play a role in our lives. Sometimes, a purchase lives up to our expectations fully; on other occasions, it doesn’t. Additionally, consumers may not grasp the details of the manufacturer’s business practice, and become uncomfortable upon learning less-than-desirable information.
In January of 2012, popular radio program This American Life aired a story that explored the factory conditions of popular electronics group Apple. Mike Daisey, a devotee of Apple, visited the Foxconn facility that produces the majority of the wares, and found a story that compelled audiences. He found that many employees took exceedingly long shifts, some more than 24 hours, and that a number of staff members under 15 years old lied about their age to secure the position. Furthermore, explosions at several factories resulted in four fatalities and 77 injuries. In response to the negative media splash, Apple responded quickly, claiming that the group employs a rigorous auditing process that measures against the supplier code of conduct. Still, the episode and ensuing articles left many Apple users uneasy about the origin of their favorite gadgets and possibly hesitant about their loyalty to the super-brand.
Apple’s dilemma, while pressing, faces many successful manufacturers–and their audiences. In a culture where buying and selling play a large role in life, it grows increasingly important to understand who we support. By learning about their values and objectives, we may form decisions confidently. Poised to educate the interested consumer, Studyindustry.com offers information and analysis of companies and entrepreneurs big and small.
- ProjectSpan Services: Infrastructure Projects
ProjectSpan Services is headquartered in Brooklyn, New York. It is a certified MBE/WBE/DBE firm. As the company states it specializes in the design, implementation, construction and management of infrastructure projects across the US. ProjectSpan’s staff have a combined 250 years of experience related to infrastructure projects from small to mega projects and everything in between. The company has the depth of experience and diverse talent to provide construction and project services to meet many of its client’s needs, from transit systems to airports, DOTs, bridges and tunnels, water treatment
- X5 Networks: Data Services
X5 Networks, a privately held company, has been in operation since 1996 and boasts of being the leading producer of enterprise data acquisition, IP rotation and data triangulation services.
With a rock solid technical base, the company’s goal is to continuously innovate and create new services while offering seamless integration of its work in client internet endeavors with minimal effort on their part. X5 Network is an indispensable part of many people’s lives. Backed by their 100% uptime guarantee, secure datacenter infrastructure, extremely fast services and access
- RPM Freight Systems: Third-Party Logistics Provider
RPM Freight Systems is headquartered in Royal Oak, Michigan. It is a leading full scale transportation brokerage and supply chain solutions enterprise. As the company states at their core is their national capacity to advance the supply chain of those that they work with. RPM works hard uncovering ways to decrease a client’s total transport spend and increase the client’s overall transport efficiency.
Whether it’s a one-time transactional fulfillment or a long term contractual implementation the company’s operational approach involves precise coordination and communication with both RPM’s client and