June 23, 2013

Complete Nutrition: No Miracle Pill

Complete Nutrition is an upscale supplement store that was founded in 2004 by Cory Wiedel. The company has headquarters in Omaha, Nebraska. It started using the franchising approach in 2008. Complete Nutrition had 15 supplement franchise stores in a few states by 2009. Today, there are more than 150 franchise stores and still growing.

The company locates its stores in carefully selected markets and in upscale areas. It offers a unique combination of weight loss, sports nutrition and healthy aging products. Considering that two-thirds of Americans are overweight and one-third obese it actually has a very big market. It is also relevant in a sense that being overweight as well as being obese is a serious health issue that concerned individuals should address.

Complete Nutrition stores have certified personal trainers, former strength coaches and other experienced fitness professionals who assist customers in developing personalized nutrition programs. What makes the company unique is its own admittance that there is no such thing as a miracle pill. To be healthy living a healthy lifestyle is required. This involves proper hydration, supplements, eating a balanced diet, and exercise. Going to a Complete Nutrition store is simply one step in the process.

Perhaps it’s this approach and philosophy more than just the products they sell that’s making Complete Nutrition a business success story.