May 12, 2013
Connecting Brands With Shoppers
The Internet has given opportunities and challenges to many enterprising people. It has become a popular medium for advertising as well as selling products. The challenge is how to make it effective for an individual’s or company’s own goals and objectives.
Total Beauty Media Group is a company based in Santa Monica, California. It was founded in 2007 and is a leading online beauty health publisher. With its name as a clue the company’s mission is to inspire all consumers to live beautiful lives.
Total Beauty has online properties that provide consumers with resources to look and feel good. The properties include: TotalBeauty.com, BeautyRiot.com, LimeLife.com and ModernMan.com. It has an ad network of 40 fashion blogs and women’s sites. The company’s sites produce over 12 million monthly unique visits. The content is delivered through multimedia platform of web, video, email and mobile. There is original editorial content which gives trusted, actionable information that allow its readers to live beautifully.
At the same time Total Beauty provides an opportunity for creative advertising and sponsorship solutions through web, email, video and mobile. While providing useful information the company also has the ability to connect brands and shoppers.
Through the Internet another enterprising opportunity has been created by Total Beauty Media Group.